Our process - How we work

We support and celebrate your design talent. After meeting with you to assess your needs, we build a monthly package that meets the moment.


We work closely with your customers to understand their needs and goals, embedding ourselves in their every day world to understand what makes them tick.

Our team of researchers will shadow end-users for several weeks while our business analysts profile your market and competitors. Meanwhile, our engineers will meet with your technical and business leadership to understand their painpoints and get a sense of how new features launch.

Once the full audit is complete, we report back with a comprehensive plan and, more importantly, a budget.

Included in this phase

  • Market report
  • User insights
  • Team profiling
  • Process mapping


As we earn the trust and respect of your team, we also absorb your in-house culture and design principles. Based off of the first phase, we develop a personalized support track for each member of your team.

If you make use of collaborative tools like Figma, Notion, Confluence or Trello, you can optionally onboard us at this time. We can help build or organize your team spaces or simply observe progress, so we gain better understanding and can make timely recommendations.

As we get to know your team better, we simultaneously begin to author training materials, build knowledgebases and plan workshops. We offer services and resources to fill in gaps in your workforce and speed up the iterative design cycle.


Design is more important than ever to the future of our world. Your team deserves all the resources to drive business outcomes. Here we plan and host off-site sessions at desirable venues, bringing your team together in new ways.

Target users and customers can now be brought to the table, joining your team to rapidly validate past design decisions and co-create new features. Findings from design summits are carefully recorded and memorialized for future use.

We ensure that time away from the office is growing your business with every moment — while also giving your team a chance to level-up their skills and build stronger internal ties.

Included in this phase

  • Workshops. We run dynamic sessions on emerging tech and evolving design trends, spotlighting your in-house talent wherever possible.
  • Users. We help recruit and moderate user-facing sessions to gain qualitative feedback, including video artifacts and user testimonials to surface with team and stakeholders.
  • Prototypes. We rapidly build vision demos to bring your concepts to life for customers and investors, backed by our in-house tech platforms.

Our values - Less addiction. More trust.

We push against the tides of ‘fast tech’ that exploit human psychology to force engagement and retention. Instead, we unlock deeper relationships with end-users through design systems which foster respect, long-term loyalty and well-being.

  • Inclusive. We celebrate the many ways people move through the world and work tirelessly to build bridges for participation.
  • Lean. We engage the smallest team possible to meet your needs, so we can work quickly together at startup-friendly rates.
  • Ethical. Our team keeps user privacy and trust at the center of everything we do, and we have the track record to prove it.
  • Pragmatic. Business moves faster than ever, but we know how to balance disruption and scale with long-term brand value and safety.
  • Innovative. We know how to harness the cutting-edge in tech, leading consistently to design awards and new market growth.

Tell us about your team goals

Our offices

  • Brooklyn
    61 Greenpoint Avenue
    11222, NY, United States
  • Montreal
    4020 Rue St-Ambroise
    H4C 2E1, Quebec, Canada